Another Horse Artistry Logo

This is an updated version of my original logo that I created for my equine art business, Another Horse Artistry. My original logo had a playful jumping grey horse in it with my studio's name circling around the horse. With the new logo it was my goal to show the balance between having fun with the creative process and the seriousness I have with my craft as an artist. I did this by purposely giving my logo a painterly look, while having the horse look like he’s properly jumping over a jump. To make the logo more personalized and special I had based the horse on my real horse Julio. Who just happened to be a grey horse.